Push advertising is becoming every year an increasingly popular advertising format in the world. Billions of push mailings to subscribers are made daily. Push subscribers are users who have subscribed to site updates, have given their consent to receive notifications to their browser on a computer or phone. Thus, advertisers have the opportunity to deliver their push advertising to consumers without intermediaries, with a high percentage of advertising delivery, compared to the classic online advertising formats, where in 90% of cases users simply do not notice or cut off advertising using blockers .
Push advertising is also protected from bots! What is very important, there are practically no wound or artificial transitions in this format, as at the moment there are simply no methods for emulating push subscriptions and clicking on links from push alerts . This is another big plus in the piggy bank of the advantages of this format. For which niches is push advertising suitable? Not all categories of advertising are suitable for this format, but the following niches are especially popular: gambling, bookmakers, sports betting, earnings, horoscope, health, news, dating, phone apps. How to launch push ads ?
1. You need to register
2. Refill balance
3. Create an advertisement, specifying the required conditions for distribution
4. Your push ad is checked and after approval starts to be sent to the subscriber base
At the same time, you can attract your subscribers from your sites, and sending them out will be free for you, while other users will be able to send to your subscribers with pay-per-impression, or you can buy subscribers on the exchange, and also send them push advertising, or allow send other users to your database with pay-per-view, working with our system you get some advantages!
How do most push networks work?
It's quite simple, any push network connects webmaster sites or landing pages to its system.
On sites, a special code is installed that generates a subscription push, and the webmaster thereby earns from ad impressions on their subscriptions
If this is a landing page, then it is still easier to get a special link and use it in advertising, and each user who goes to this link will be offered a subscription, for example, in exchange for clicking on the link, to get access to the private part.
Thus, the push network collects millions of subscriptions and then sends them advertising, sometimes billions of times a day, it all depends on how much the push network cares about the percentage of unsubscribes, because the more the user receives push notifications, the more annoying it is and the higher the probability that he will eventually unsubscribe from these notifications.
We try not to spam our subscribers with advertising in order to keep the minimum percentage of unsubscribes, thus working for the long term.
Unfortunately, not all push networks follow this rule, and try to squeeze the maximum out of their databases in a short time, thus they generally diskridetize this format of ad delivery, and browser developers have to introduce additional measures to prevent the flow of spam for their users. Thus, push advertising may soon change, and push networks will be more difficult to increase their subscriber base, and advertisers will have fewer available volumes of fresh traffic.
How is push traffic different from other formats?
Push traffic comes to your site directly from the browser, so you can’t specifically determine from where the user came to you, what he did before the transition, what sites he looked at.
But he received a push notification and the user clicked on it because he was interested in your ad.
Thus, push traffic is a quick opportunity to attract a large audience in a short time.
Moreover, at the moment we have low competition for push traffic and you can get a large amount of traffic for a low price, you just have to create an attractive ad, replenish the balance and track our push traffic in your analytics system. According to statistics, determine the sources from where the traffic that is not suitable for you comes from and block them in our system so that you no longer receive traffic from them.